If you are striving to make your online presence strong, establish your business and build trust with your targeted customers, you should know these important content writing tips.
So how to write content for a website in order to make your potential customer stay on your website long enough to know what are you offering?
Here are some awesome tips on how to write a web content:
1] Analyze and Know Your Audience:
Knowing your audience is crucial to any business. It allows you to enhance your practices and improve your customer retention and loyalty. Ask some question to determine your audience like:
- What do you want to achieve with the website?
- Who needs to visit your website?
- What are their problems and how can you help them?
2] Make An Outline:
Writing web content can seem overwhelming, however, if you split it into smaller parts, it becomes more intuitive.
- Make a goal that involves your key idea
- Split it into sub ideas
- Then add your information to the sub ideas
3] Include Keywords in Your Content:
Adding your keywords is the most important and valuable activities while writing for the web content. This can be done by proper keyword research and target the same for SEO. Five most important place for keywords on your website are:
- H1 Tag
- Title Tag
- Body Text
- Image Name & Alt Attribute
4] Write Unique Content:
Never copy content from any other source. Try to give a unique structure to your content by doing proper research and describing the concept by your own unique way.
5] Write in Active Voice:
Write your content in the active voice rather than passive voice. For instance, rather than writing “A Pizza was ordered” write “A lady ordered a Pizza”.
6] Follow Inverted Pyramid Method:
A website writing should follow the inverted pyramid method. It means writing your conclusion at the beginning of your web content. Make sure the content you create is:
- Create interest
7] Short & Simple Sentences:
A website content writer should know how to write a website content in a short and simple manner. For this, you need to focus on the use of
Note: Don’t use any difficult words like writing “avarice” in place of “greed”.