In general video content performs very well on Facebook, and has been proven time and time again to be able to attract more viewers, increase engagement, and even boost conversion rates. However when you start to publish videos on Facebook you may quickly realize that there is a little bit more to it than that.
If you want to truly tap into the potential of videos on Facebook – you need to create videos that are designed to perform well on it. To that end, these four tips should help out a lot:
Keep videos short and direct
As a rule of thumb you can’t expect the average viewer to sit through a lengthy video on any social media platform – and Facebook is no exception. The videos that tend to perform best on Facebook are those that are short and direct, often about 30 seconds to a minute at the very most. If you find that you have too much content to fit into a video of that length, you may want to consider whether it is possible to split the content across several short videos, rather than publishing one long one and having most of it go to waste.
For a video to truly perform well on Facebook it has to be entertaining. Often people assume that in order to be entertaining a video has to be funny – which isn’t the case. In actual fact being ‘funny’ is just one way of being entertaining – and there are many others. For example it is possible to create a video that is visually entertaining due to its style, or one that is based on an entertaining theme. Try to put yourself in the shoes of the viewer and ask yourself whether or not you would find the video entertaining.
Stay on top of current trends
Being current is important on Facebook as people often expect to find information relevant to the latest developments or happenings. If you’re producing videos about a particular topic it is crucial that you’re constantly on top of the current trends that may relate to it and come up with content accordingly.
Track how different videos perform on Facebook
Because Facebook allows you to track various metrics (i.e. views, likes, comments and so on) – you can learn a lot about which videos perform well, and which ones do not. The key to being able to create better videos is to then determine why some videos may be performing better than others. If you’re able to do that, then as you upload more and more videos you can start to figure out what works best.
Be sure to manage your expectations when you first start to create videos for Facebook. Contrary to popular belief coming up with a video that goes viral and racks up millions of views isn’t easy – and there is often a bit of luck involved too. The important thing is to keep at it, keep learning, and keep on improving your videos so that you’re able to tap into the potential that Facebook videos have to offer.
If you’re looking for an easy way to create videos for Facebook you should check out Movavi Video Editor. It is a user-friendly video editor that will provide you with a ton of features that can help you to create amazing videos. Some of these features will let you cut and combine video segments, enhance the video quality, insert animated transitions, apply filters, add background music, and much more.
With its help you can even utilize various special effects in your videos. In some cases you may feel that speeding up your video to create a comedic ‘fast-forward’ effect may make it more entertaining – in which case you can find the instructions on how to do so with Movavi Video Editor.
In a nutshell Movavi Video Editor will expand your ability to create attractive videos and give you options regarding the type of videos that you can create for Facebook. That in itself should be more than enough reason to give it a try and check out how easy it is to come up with great-looking videos.