AdWords Editor 11.4 latest version includes support for mobile app install campaigns for Display, app and review extensions, and frequency capping.
Let’s take a look:
– Mobile app install campaigns for Display: Reach people across the Google Display Network, including within other apps
Frequency capping: Ensure more unique views by limiting the number of times your Display ads appear to the same person.
App extensions: Link to your app from your text ads to drive re-engagement and downloads for your mobile app.
Review extensions: Include third party reviews of your business in your text ads to help customers make more informed decisions
Learn more about AdWords Editor 11.4 https://goo.gl/ETaVPs