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AdWords Editor 11.4 latest version includes support for mobile app install campaigns for Display, app and review extensions, and frequency capping.

Let’s take a look:
Mobile app install campaigns for Display: Reach people across the Google Display Network, including within other apps

Frequency capping: Ensure more unique views by limiting the number of times your Display ads appear to the same person.

App extensions: Link to your app from your text ads to drive re-engagement and downloads for your mobile app.

Review extensions: Include third party reviews of your business in your text ads to help customers make more informed decisions

Learn more about AdWords Editor 11.4 https://goo.gl/ETaVPs

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About the author

Rahul Setia

Rahul Setia as Digital Marketing Head works for Contentmart.com. As an Digital Head, he enjoys building marketing strategies, delivering into website data analysis, and writing content., On twitter @rahulsetia007 and Facebook.

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