Google App Indexing API is a key SEO factor for Google to rank and determine the importance of the sections of your app, especially for app-only apps.
In 2016, Google’s App Indexing and how Google handles ranking apps will be an incredibly important area for SEOs to pay attention to.The key here is that Google seems to be depending a lot on their App Indexing API and the signals they get from that API.
1 ) App Indexing API Replaces Google PageRank For Ranking Apps :
Google doesn’t have some basic ranking signals they have with web ranking. Specifically, Google doesn’t have links, anchors and PageRank signals when it comes to ranking apps. Google does give apps a ranking boost for using the App Indexing API.
In the app indexing API, the developer has to send a start and end time for each action or fragment. They look like this:
- AppIndex.AppIndexApi.start(client, viewAction)
- AppIndex.AppIndexApi.end(client, viewAction)
This tells Google how long users spend on a specific view or action within the app.
2) Google’s App Crawler for Mobile App :
Google has an app crawler that crawls under the normal user agent of GoogleBot. It also can crawl your apps content the way it would crawl your web content, and it can understand the URIs and content within those sections of your app. The App Indexing API is a fundamental core to help Google get this content, but it is possible Google can use this crawler to detect more content within apps, as well as find potential spam or cloaking cases.
Google is able to show in the Fetch and Render for apps a picture of how GoogleBot sees your content within your app.
App Indexing API Is The SEO App Key
In short, if you are getting into the app world and want to rank well in Google — you must deploy Google’s App Indexing API within your app, and of course, build a great user experience for your app users.
New Search Console Features For App Indexing :
The Google Search Console has some new beta features that App Indexing developers can play with including:
(1) The ability to segment out Search Analytics data based on clicks on the search result links versus clicking on the install app button.
(2) The ability to fetch as Google not just using the APK version published on Google Play, but also by uploading an unpublished APK version directly through the fetch as Google feature.
(3) The fetch as Google results will now also show the complete API response including title, description, API URL and more.