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Facebook’s DISLIKE button is finally here (but it’s not what you were expecting)

The tech giant, Facebook has confirmed it will be rolling out a new set of emojis – dubbed Reactions – to replace its traditional Like button.

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The company studied data on user comments and reactions, chief product officer Chris Cox wrote in an official statement posted to Facebook. The platform will test the feature by offering it first to users in Spain and Ireland beginning later this week; it will only be viewable to users within those two countries.

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The new set of reactions will appear across both mobile and desktop versions of the app and on all posts in the News Feed — be they from friends, Pages/accounts you follow, or advertisers.

At this point, there are no plans to put them into Messenger or other Facebook-owned products, Mosseri tells me. (Although you could see how this would make a lot of sense in a product like Instagram, too, for example.)


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Rahul Setia

Rahul Setia as Digital Marketing Head works for As an Digital Head, he enjoys building marketing strategies, delivering into website data analysis, and writing content., On twitter @rahulsetia007 and Facebook.

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