Facebook has started testing Lead Ads, It shouldn’t take long for advertisers to fill forms.
How It Works: Two Taps
Building an email list is imperative to any business. But the process of building that list through forms can be cumbersome.
With Lead Ads, contact information users give to Facebook, including email addresses, will automatically populate.
It’s now two simple taps. First click the call-to-action button, like “Subscribe,” and then confirm by clicking “Submit.” No more manually filling out forms!
With Lead Ads, advertisers can have Facebook auto-fill any of this information, assuming users provide it in their profiles:
- Full Name
- Street Address
- Company Name
- Job Title
Lead ads make the mobile signup process easier by automatically populating contact information that people have given Facebook, like email addresses. We’re testing different versions of lead ads that would let people sign up for things like newsletters, price estimates, follow-up calls and business information.The lead ads that we’re testing use a native signup flow within Facebook. This helps avoid a lot of the pain points usually associated with filling out forms, like having to leave one app and start a form in another app, and having to enter all of their information from scratch. Just a few taps and people are done.Like our other ad formats, we’ve built this ad type with privacy in mind. People can edit their contact information, and information isn’t sent to the business until a person clicks the “submit” button. Advertisers may only use this information in accordance with their privacy policies, which we make available in the lead ad before people click submit. Advertisers are also restricted from re-selling lead information to third parties.