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On Google+, Google three new metrics in Google adwords for light box ads,The new columns are Engagements, Engagement Rate & Average CPE. In short, they just renamed other metrics to these new names:

  • Expansions will be moved from “Clicks” to the Engagements column.
  • Expansion rate will be moved from “CTR” to the Engagement rate column.
  • Average cost of expansions will be moved from “Avg. CPC” to the Avg. CPE column.

In addition, the Click metrics columns (“Clicks,” “CTR,” and “Avg. CPC”) will now refer to clicks from the Lightbox ad in its expanded state to a landing page.

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About the author

Rahul Setia

Rahul Setia as Digital Marketing Head works for Contentmart.com. As an Digital Head, he enjoys building marketing strategies, delivering into website data analysis, and writing content., On twitter @rahulsetia007 and Facebook.

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