For Improving the quality of click from Display ads for advertisers to spend their money on right audience who are interested click on your ad. For better user experience, Google adwords team has made some goos changes that will effect both sides of advertisement channel ( Audience and Advertiser both).
When it comes to mobile ad clicks across networks, recent third party studies estimate that up to 50% of clicks are accidental. For advertisers, this can artificially inflate clickthrough rates and increase costs.
Here i am going to list down changes that can change your way of targeting and making display ads:
1) Blocking clicks that happen close to the image edge :
As you know that when you are trying to scroll or swipe out something on your mobile screen then there must be accidental clicks happened.So to avoid this Google Ad-words, has made a condition that user have to click in the center if really likes to click on the ad.
2) Blocking clicks on the app icon:
On in-app interstitial ads, users will no longer be able to click on the app icon of an install ad given its proximity to the ad close button. Instead, users must click on the call-to-action button to visit an app store page and install the app.
3) Adding a clickability delay :
Ads will only become clickable after they’ve been onscreen for a short period of time. This gives users enough time to examine the content of an ad and helps eliminate accidental clicks from users who didn’t expect to see an ad.