Google Shopping Feed Specification and Google Product Taxonomy Update 2017


Google has updated their Shopping Feed specifications in June, 2015 with some major updates along with the  Google Product Taxonomy. They have announced some good updates for  Switzerland, the Czech Republic, the Netherlands, Italy, Spain, and Japan. Let’s have a review of all below :

Here is what has been updated:

Google Shopping Feed Specification

  • Units & Quantity attributes are now available for the US
  • We tightened guiding principles around the ID Attribute and GTINs
  • We disentangled Apparel and Variants attributes and expanded the requirements to Brazil. This revamped section is called: ‘Detailed Product Attributes and Item Groupings
  • We are releasing stable numeric Google Product Category IDs that can also be provided as values for the Google Product Category attribute
  • We expanded the Shipping requirements to Switzerland, the Czech Republic, the Netherlands, Italy, Spain, and Japan to enable total price displays to users in these countries

Google Shopping Product Taxonomy

  • We simplified many Google Product Taxonomy paths by rolling up a number of categories to their parent nodes
  • Most of the categories under Activewear are now included with their non-active counterparts, for example, ‘Active Skirts’ will now be found under ‘Skirts’
  • We added more categories to the verticals ‘Food, Beverages & Tobacco’ and ‘Mature’
  • Some verticals have undergone significant rework, and you may wish to revisit your provided Google Product Categories.

Here is a list of all the changes for the Google feed specs along with Shopping Product Taxonomy .

About the author

Rahul Setia

Rahul Setia as Digital Marketing Head works for As an Digital Head, he enjoys building marketing strategies, delivering into website data analysis, and writing content., On twitter @rahulsetia007 and Facebook.

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