Flipkart announced the acquisition Wednesday as part of its growing strategy of bolstering mobile operations. The financial details of the move were not revealed.
The ecommerce firm is looking to strengthen its mobile platform. Post the deal, Appiterate’s mobile marketing automation platform will be integrated into Flipkart’s mobile app, which will help the Bangalore-based eCommerce firm in targeting users based on their activity on the app and website.
“In a short span of 1.5 years, Appiterate has carved out a niche in the industry as being one of the most disruptive companies in its space. We are confident that their platform and tech team will bring deep mobile capabilities to the table which is a key focus area for Flipkart,” Flipkart Senior Director Corporate Development Nishant Verman said.
Source: Financial Express