Flipkart to shut down website in this year End


Flipkart would move to an app-only format within a year, a senior executive said, confirming growing speculation that India’s largest e-commerce platform would follow the route announced for unit Myntra.

“A year ago, 6 per cent of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us,” Adnani was quoted.

He said the move to go app-only resulted from the growing popularity of smartphones in India. He said that more and more people were shopping through smartphones.

Flipkart’s rivals Snapdeal and Amazon too have apps, but none of them have spoken about switching to an app only platform. It seems like Flipkart wants to make a start in that direction. Whether that will be a smart choice is anyone’s guess. At the moment, it seems too early for Flipkart to get rid of its website. A lot of users still access or shop on e-commerce websites only via the web platform. The reasons can range from slower data connectivity on phones to hesitation with using your debit card/credit card information on your mobile phone. Flipkart’s absence from the desktop may also give that share of the market to its rivals.

Here is discussion about this on Quora:

I guess you have read today’s TOI article.
The reason why TOI is hostile towards FK is that FK shunned investment proposal by TOI some time ago.
This is right from the horse’s mouth. Ignore it at your own peril.



About the author

Charu Rastogi

I am Digital Marketing Expert with 7 years exp.

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