With more advertisers moving beyond last-click attribution, we’re renaming Search Funnels to “Attribution” and adding it to the Tools menu, making it easier to discover and access the reports on a recurring basis.
They also refreshed the interface for Attribution to make the individual reports easier to use. Some of the reports you can find in Attribution are:
- +The Top Paths report, which shows you the conversion paths of your users across all Google.com search interactions
- +The Assisted Conversions report, which tells you how often a particular campaign assisted conversions through other campaigns (rather than being the last-clicked campaign)
- +The Attribution Modeling Tool, which allows you to compare different attribution models side-by-side.
Source : SERoundTable