Google announced on Google+ that they’ve renamed what they call “Search Funnels” to what they are now calling “Attribution.” Attribution is more of an industry standard name.

Google said:

With more advertisers moving beyond last-click attribution, we’re renaming Search Funnels to “Attribution” and adding it to the Tools menu, making it easier to discover and access the reports on a recurring basis.

They also refreshed the interface for Attribution to make the individual reports easier to use. Some of the reports you can find in Attribution are:

  • +The Top Paths report, which shows you the conversion paths of your users across all search interactions
  • +The Assisted Conversions report, which tells you how often a particular campaign assisted conversions through other campaigns (rather than being the last-clicked campaign)
  • +The Attribution Modeling Tool, which allows you to compare different attribution models side-by-side.




Source : SERoundTable

About the author

Rahul Setia

Rahul Setia as Digital Marketing Head works for As an Digital Head, he enjoys building marketing strategies, delivering into website data analysis, and writing content., On twitter @rahulsetia007 and Facebook.

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