Building your app is just 30 percent of the entire lifecycle of your startup. It is, getting customers to use your app consistently that is the toughest part.
Three years back, if you had launched an app on the App Store, you would have had a better chance at traction than today, as there now more than two million apps across app stores.
1. Temporary price drops.
This assumes your app or game is available with a pay-to-download monetization model.This strategy may not work for all apps and games, but it could work for your app or game if your users are loyal and couldn’t live without your app or game even for a day.
2) Outreach program with review sites, Bloggers, and Magazines
When the word gets out, it can get viral after you reach the tipping point. To make that happen, however, there’s work to do.
Depending on the platform you created your app for (iOS, Android, or Windows), reach out to websites and bloggers who publish reviews on respective niches.
3) Create videos for apps. Distribute it on Video sharing sites
At least 71% of Americans online use video sharing sites such as YouTube and Vimeo. YouTube alone operates as the second largest search engine after Google. Creating videos (app-based, feature showcase, or even an animated video) is a must.
Merely uploading videos on YouTube, however, is a “hit and miss” or “Spray and pray” strategy. There’s a better way to do it:
- Upload your demo video or introductory video along with the app name + your brand name.
- Add Meta information, relevant tags, and a description for the video with clever use of keywords.
- Write dedicated blog posts, guest posts (to be hosted on other authoritative, high-ranking blogs), and point some social media links back to your videos.
- Reach out to YouTube app reviewers. Unlike bloggers who mostly use images and text, YouTube App reviews use screen casting or videos to review new or popular apps. Consider this: a popular app reviewer such as iJustine has 629,292 subscribers.
Develop an overall mobile app marketing strategy using a judicious mix of SEM, SEO, social media, video, podcasts, and other online methods.
4) Growth-hack websites.
There are many avenues for you to share the link to your app or Beta-signup landing page and get feedback from the community of developers and entrepreneurs.
Here’s a detailed list of websites to submit your startup to.
5) Localize the App Store/ Google Play description
Whether the app itself is localized or not, localizing its description in the App Store/Google Play helps you reach more users by organic search. It also increases the chances that users who reach your app page will end up downloading it. We used online human translation which worked fine for us.
6) CPI Burst Campaigns
Most of the traffic from searches on both Google Play and the App Store will go only as far as the 50th app in the list. Naturally, developers strive to make their app reach the highest spot. One tactic is by making use of a CPI (Cost-Per-Install) Campaign via different advertisers.
You’ll pay a certain amount of money for each install. The idea is not to make a positive return on your money, but to propel yourself in the list of Top 50 apps in your niche. If you reach that spot, the effects will last long enough for you to get your money’s worth.
This is best used while you are already riding a high wave of downloads. Compounding that with a well thought-out CPI Burst Campaign can make your app into a winner.
7) Keep your eyes on the user:
Having analytics is a must. You’ll want to keep your active device numbers as high as possible. That’s the key to continuous downloads. A good app analytics should offer multi-app options, give you the ability to compare between them, let you see the user’s behaviors, from download until app deletion. You’ll also want to set up key trigger points inside the app in order to run A/B testing.
Here are some tools to choose from:
Flurry Analytics. Flurry boasts some big clients, from EA to Yahoo! to Groupon. Flurry recently celebrated 5 years of their Analytics service.
Countly. Countly offers real-time analytics for your app. They offer great support, and even run an old-fashioned IRC channel: #countly on irc.freenode.net.
Localytics. Localytics offers 3 pricing plans, one is free.
8) Use a cover image for Google Play
So many Android developers forget to do the simplest things, such as creating a cover image for their app. Don’t make the same mistake. A cover image can really boost user downloads. Make it unique, and don’t use the same picture from the screenshot. If you do use the same picture, at least take the time to resize it so it won’t look weird. You want users to trust you, before they will be willing to download your app.