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Watch OUT SEO guys, Google announced on their blog about the Algorithm on “Doorway Pages” which they are going to launch in the upcoming days. The new algorithm adjustment will impact these pages trying to increase their search footprint.

The purpose behind many of these doorway pages is to maximize their search footprint by creating pages both externally on the web or internally on their existing web site, with the goal of ranking multiple pages in the search results, all leading to the same destination.

Here is Sneak Peak of Official Announcement by Google on Doorway Pages :

Over time, we’ve seen sites try to maximize their “search footprint” without adding clear, unique value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we’ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.
To help webmasters better understand our guidelines, we’ve added clarifying examples and freshened our definition of doorway pages in our Quality Guidelines.

How do you know if your web pages are classified as a “doorway page?” Google said asked yourself these questions:

  1. Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?
  2. Are the pages intended to rank on generic terms yet the content presented on the page is very specific?
  3. Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?
  4. Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
  5. Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?
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About the author

Rahul Setia

Rahul Setia as Digital Marketing Head works for Contentmart.com. As an Digital Head, he enjoys building marketing strategies, delivering into website data analysis, and writing content., On twitter @rahulsetia007 and Facebook.

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