Google continue increasing it’s focus on mobile or smartphones friendly websites, i think that’s why Google is more serious in the start of 2015 for mobile-friendly websites for better experience of users, Considering this Google has taken one step further in this direction.
As Google is sending mass scale notifications via email and Webmaster Tools warning sites that are not mobile-friendly that it will cause issues for them if they want to rank well for smartphone users.
These notifications contain the subject “fix mobile usability issues found on…” It then goes on to explain that these sites have critical mobile usability errors on 100% of the pages on the site and thus the pages will be “displayed and ranked appropriately for smartphone users.”
There are clear signs that a new mobile ranking algorithm is about to launch at Google. Google told us they are experimenting with it since November. They also launched a mobile friendly testing tool, mobile usability reports in Google Webmaster Tools, and mobile-friendly labels in the search results.