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Google recently posted on Google+ about the new feature in the starting of 2015 about social profile to show in search results of your company or you can also do this for your own profile.

Use markup on your official website to add your social profile information to the Google Knowledge panel in some searches. Knowledge panels can prominently display your social profile information.

Use structured data markup embedded in your public website to specify your preferred social profiles. You can specify these types of social profiles:

  • Facebook
  • Twitter
  • G+
  • Instagram
  • Youtube
  • LinkedIn
  • Myspace

Google algorithms process the social profiles you specify and then display the most relevant ones in response to users’ queries. (For sites that have a verification process, Google will only show verified profiles.) The social profiles in your markup must correspond to the ones that users can see on the same page.

Here is a basic JSON-LD template for an organization to specify several social profiles:

<script type="application/ld+json">
{ "@context" : "http://schema.org",
  "@type" : "Organization",
  "name" : "Your Organization Name",
  "url" : "http://www.your-site.com",
  "sameAs" : [ "http://www.facebook.com/your-profile",
    "http://www.twitter.com/yourProfile",
    "http://plus.google.com/your_profile"] 
}
</script>

Here is a similar template for a person to specify their social profiles:

<script type="application/ld+json">
{ "@context" : "http://schema.org",
  "@type" : "Person",
  "name" : "your name",
  "url" : "http://www.your-site.com",
  "sameAs" : [ "http://www.facebook.com/your-profile",
      "http://instagram.com/yourProfile",
      "http://www.linkedin.com/in/yourprofile",
      "http://plus.google.com/your_profile"] 
}
</script>

You can simply replace the url and social profiles with your own values, and insert this code into the page that shows users these profiles. If the profiles visible on the page are formatted differently from the markup, that’s okay.

The SCRIPT block can be inserted anywhere on the page — either the head or body of the page.

<span itemscope itemtype="http://schema.org/Organization">
  <link itemprop="url" href="http://www.your-company-site.com"> 
  <a itemprop="sameAs" href="http://www.facebook.com/your-company">FB</a>
  <a itemprop="sameAs" href="http://www.twitter.com/YourCompany">Twitter</a>
</span>

 

socialprofiles-knowledgegraph

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About the author

Rahul Setia

Rahul Setia as Digital Marketing Head works for Contentmart.com. As an Digital Head, he enjoys building marketing strategies, delivering into website data analysis, and writing content., On twitter @rahulsetia007 and Facebook.

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