Facebook launches Business Manager, a tool for advertisers

Facebook on Monday officially launched Business Manager, a tool that lets marketers and agencies manage multiple campaigns via one interface

Reason behind this :

Anyone who has been part of an agency or large internal organization that managed Facebook Ads in its early years can attest to how vigilante it seemed: people creating fake profiles to manage accounts, the entire organization sharing one login, and the bumbling click paths to grant user’s access to pages…ah, the memories.

What Are the Benefits?

  • Invite new users to manage ad accounts, Facebook pages or apps from a central location.

  • Grant different access levels to users, based on management needs.

  • Have a single repository for all your payment funding sources.

  • Manage your agency relationship and permissions easily.

  • Organize your pages and ad accounts into projects.

Business Manager could directly compete with Facebook’s Preferred Marketing Developers who it has historically left to serve these lucrative customers.

How to Get Started

  1. Nominate an admin for your business or agency, and have them create an account at https://business.facebook.com.

Tip: Select someone who already have admin access to all your business pages for easy setup.

  2.  Migrate your pages, apps, and ad accounts.

  • Have the admin who created the Business Account add the associated pages, ad accounts and apps.

    • Click on the Settings tab
    • Navigate to the Pages, Ad Accounts, or Apps tab
    • On the top right corner, click on the Add New button



2. Launch Power Editor from Business Manager

Click on “Use Power Editor” link, on the right hand side.



Facebook Business Manager: Step-by-Step Set-Up Guide for Agencies

About the author

Rahul Setia

Rahul Setia as Digital Marketing Head works for Contentmart.com. As an Digital Head, he enjoys building marketing strategies, delivering into website data analysis, and writing content., On twitter @rahulsetia007 and Facebook.

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