New Feature : Google Adwords Ad Customizers Rolled Out

google-adwords

Google Ads announced on Google+ that they are now rolling out a feature to AdWords advertisers named ad customizers.

Today, we’re announcing ad customizers that let you show highly relevant ads to your customers, in real-time, even when you have have thousands or millions of products, services, and promotions—all changing by the day.

The advantage of this feature is that,  Ad customizers adapt your text ads to the full context of a search or the webpage someone’s viewing. They can insert a keyword, the time left before a sale ends, and any other text that you define.

Here are the screenshot of the features with their use and how it’s going to be worked :

1) Show real-time calls-to-action – inform consumers when time’s running out on a promotion, in real-time

Adwords ad customizers

2) Connect with customers at scale – create a single text ad with hundreds of variations so you can show the most relevant ad to each potential customer.

Connect with customers at scale - create a single text ad with hundreds of variations so you can show the most relevant ad to each potential customer

3) Optimize workflow – spend less time developing ad copy and re-submitting ads because AdWords will create relevant ads for you

Optimize workflow - spend less time developing ad copy and re-submitting ads because AdWords will create relevant ads for you

Customizers fill in your ad text using ad customizer data that you upload, the COUNTDOWN function, or both.

  • Ad customizer data: This is a data set you upload to AdWords in a spreadsheet file. Customizers reference the name of this data set, as well as an attribute it includes. For example, the customizer {=Discounts.PercentOff} references a data set named “Discounts,” and one of its attributes, named “PercentOff.”
  • The COUNTDOWN function: Customizers with a COUNTDOWN function include arguments, or directions, for that function within parentheses (like this). The customizer {=COUNTDOWN(Discounts.CountdownDate,'fr')}, for example, includes a COUNTDOWN function with 2 arguments.
    • The first argument (Discounts.CountdownDate) tells the customizer what date and time to count down to, which is specified in a file named “Discounts.”
    • The second argument (“fr“) tells the customizer to display that time in a particular language (French).
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Read this guide for Ad customizers: https://support.google.com/adwords/answer/6072565

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