Google has officially launched service for helping developers to submit apps in better way to search engine so that Google Spiders will read the content in proper way.
According to me :
it is basically a way for you to tell Google about content within an app and have it potentially be indexed and rank in Google’s search results. Even better, if you are on an Android phone and click on the search result, it would take you directly to the content within the app, as opposed to a web page.
Mariya Moeva from Google posted about it on Google+ last week saying:
Got questions on app indexing? Post them here to urge a solution from a Googler.
Are you making an attempt to implement app deep links and have questions on the process?
Or maybe you’ve got already enforced it and have questions on the stats you see in Webmaster Tools?
Now is the time to ask! We’ll collect the foremost fascinating and relevant queries and share the answers with everybody.
Post your queries and vote for others’ queries here: http://www.google.com/moderator/#16/e=20f242