Google recently announced a new and i think important signal for as search ranking is “HTTPS” version of your website, that means if your website having HTTPS/SSL then you have some edge over your competitors for the rankings in search engines. As , it is officially announced on Google Webmaster Blog today morning.
Google said they are “starting to use HTTPS as a ranking signal.” Google did add it is “only a very lightweight signal” and that it only had an impact on “fewer than 1% of global queries.”
They also said on their blog that, Web security is always priority for Google. That is why an official from Google said, “people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.”
Google Matt Cutts said, He wants to see HTTPS signal everywhere ans considered to be as a ranking signal for a website.
As everyone knows, Matt cutts is on Big Leave for Few months, But he is still more active on Twitter and he also tweet about this. have a look below :
HTTPS is now a ranking signal in Google search: http://t.co/4tJEcpksbX – HTTPS all the things! … \o/
— Ilya Grigorik (@igrigorik) August 7, 2014
This ranking boost is applied to only the pages that have SSL on them. Typically, SSL is only on those checkout pages and not on your product pages, content pages, etc. So you need to make your whole domain name, all the URLs, all the files, all the includes, all of it, go over HTTPS. So yes, you need to do something.
They also said ” we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
Here are some basic tips to get started:
- Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
- Use 2048-bit key certificates
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
- Check out our Site move article for more guidelines on how to change your website’s address
- Don’t block your HTTPS site from crawling using robots.txt
- Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.
Google also recommends you use Qualys Lab tool to test your SSL certificates and pages.
Here are some important links about reaction of SEO /Webmasters around the world. they have given their news on these discussion forums or sites.
Keep on sharing your views by commenting below, As it a Hot topic to discuss 🙂