When people searching for different products then they do multiple research before buying any product, Sitelinks have long helped to connect people to the content they’re looking for by linking to specific pages on your websites — directly from your ad, with just a single click.
So now, Google Adwords introduced a new feature for users to find their products that they are searching for in Google Adwords Ad extensions as “Dynamic Sitelinks”.
Here is official announcement from Google Adwords Team below :
Today, we’re introducing dynamic sitelinks: automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily.
We can say that, this could be another example of sellers ratings, which is used to attract new users to click more on the ad. it will increase the CTR of the Ad.
Remember, you should also focus on adding and optimizing sitelinks because impression share for dynamic sitelinks will be low.
Key Points to Remember :
- Dynamic sitelinks will begin rolling out globally today.
- Clicks on dynamic sitelinks are free — you’ll still be charged for clicks on the headline of your ad and other ad extensions.
- They typically boost the average performance of an ad, advertisers always have the option to disable.
If you want to read more on this then please read this case-study