New Feature: Display Targeting Reports in Google analytics



Today, Google Anlaytics team announced on Google+ “The launch of the new Display Targeting report in Google Analytics. ”

This helps advertisers to focus more on how their ads are performing in Google Display Network (GDN) .

You will get this option under ‘Acquisition > AdWords’.

The following are available in the new Display Targeting report in GA:
– Display Keywords
– Placements
– Topics
– Interests & Remarketing
– Gender
– Age

this report shows advertisers what happens after a user clicks on a GDN ad. It also allows advertisers to use the rich segmentation capabilities of GA to analyze their GDN performance and find areas for further optimization.


About the author


Rahul Setia as SEO Analyst works for NeotericUK, based in London, UK. As an SEO, he enjoys building marketing strategies for clients, delving into website data analysis, and writing content. Outside of SEO, he enjoys playing the Cricket and listening music, although not at the same time.

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