New Feature: Display Targeting Reports in Google analytics



Today, Google Anlaytics team announced on Google+ “The launch of the new Display Targeting report in Google Analytics. ”

This helps advertisers to focus more on how their ads are performing in Google Display Network (GDN) .

You will get this option under ‘Acquisition > AdWords’.

The following are available in the new Display Targeting report in GA:
– Display Keywords
– Placements
– Topics
– Interests & Remarketing
– Gender
– Age

this report shows advertisers what happens after a user clicks on a GDN ad. It also allows advertisers to use the rich segmentation capabilities of GA to analyze their GDN performance and find areas for further optimization.


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