Today, Google Anlaytics team announced on Google+ “The launch of the new Display Targeting report in Google Analytics. ”
This helps advertisers to focus more on how their ads are performing in Google Display Network (GDN) .
You will get this option under ‘Acquisition > AdWords’.
The following are available in the new Display Targeting report in GA:
– Display Keywords
– Interests & Remarketing
this report shows advertisers what happens after a user clicks on a GDN ad. It also allows advertisers to use the rich segmentation capabilities of GA to analyze their GDN performance and find areas for further optimization.