Today, When i logged in my Google analytics account, i have seen a new option to navigate in Google analytics named “Active Users“. I know many of you already know what active users are? but i think, i should make something clear on this by justifying the difference between New users and active users?
New Users : gives you an overview of people who launched your Web page or mobile app for the first time.
Active Users : is a very important metric as well. Active Users includes all users, both new users and the returning users that have opened your webpage or app at least once during a selected time period.
Here is screenshot of Active users Tab below :
This could be a quick way to see how many return visitors your website is getting on a daily, weekly, bi-weekly, or monthly basis.
If you like this information, then please give us your feedback more on this so that many and more people will understand this.