Today, When i logged in my Google analytics account, i have seen a new option to navigate in Google analytics namedActive Users. I know many of you already know what active users are? but i think, i should make something clear on this by justifying the difference between  New users and active users?

New Users : gives you an overview of people who launched your Web page or mobile app for the first time.

Active Users : is a very important metric as well. Active Users includes all users, both new users and the returning users that have opened your webpage or app at least once during a selected time period.

Here is screenshot of Active users  Tab below :

Active Users View-google-analytics-techblogcorner


This could be a quick way to see how many return visitors your website is getting on a daily, weekly, bi-weekly, or monthly basis.

If you like this information, then please give us your feedback more on this so that many and more people will understand this.

About the author


Rahul Setia as SEO Analyst works for NeotericUK, based in London, UK. As an SEO, he enjoys building marketing strategies for clients, delving into website data analysis, and writing content. Outside of SEO, he enjoys playing the Cricket and listening music, although not at the same time.

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